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Dubai, United Arab Emirates, 3rd May 2010: TThe Al Ain Wildlife Park & Resort (AWPR) is participating in this year’s Arabian Travel Market to highlight its one-of-a-kind leisure and learning destination.
Visitors to the stand will have the opportunity to view the park’s master plan first hand, and talk to representatives about the various initiatives currently being undertaken to create a world class tourism and resort destination, both regionally and internationally.
Construction of the 900 hectare park is already underway, and will transform the once barren desert land in Al Ain into a world class centre of excellence for wildlife and nature conservation.
The park will be completed in three phases spanning the next few years. The first component of which is the crown jewel of the project - the Sheikh Zayed Desert Learning Centre, a 10,000 square meter natural history museum focusing on the adaptation of life to the extreme climate of the desert environment.
Once completed, the 900 hectare Park will also include wildlife safaris featuring indigenous and endangered animals and species, botanical gardens, as well as luxury resorts, hotels and residences – all aimed to further strengthen AWPR’s position as one of the leading tourist destinations in the region.
The Al Ain Wildlife Park & Resort has become an integral part of Al Ain’s long term plan for sustainable economic growth. The park is a popular destination for tourists and residents alike, receiving 275,000 visitors in the first quarter of 2010 alone. Attendance is expected to increase considerably over the next few years, as the park continues to deliver new and innovative ways to offer memorable experiences for its visitors.
Dr Frederic Launay, Chief Executive Officer of the Al Ain Wildlife Park & Resort said: “AWPR is setting the standard globally by developing a model for cultural and ecological sustainability, conservation and education. We are pleased to play such an important role in the emirate of Abu Dhabi’s plans for future growth, and we are committed to creating an unrivalled leisure and tourism experience for our visitors.”
“Integral to this project is the importance we place on educating future generations to live as one with our natural environment, and have an appreciation for the diverse animal and plant life that surrounds us.”
Established in 1968 by late Sheikh Zayed bin Sultan Al Nahyan, AWPR is currently home to over 4,300 animals, 30% of which are considered to be endangered. AWPR is playing a leading role in the conservation of wildlife and species through several re-introduction and breeding programmes.
The 100 square metre exhibition stand will be located in Hall 2, stand UAE 2040 at the Dubai International Convention and Exhibition Centre.
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Notes to editors:
About Al Ain Wildlife Park & Resort
First established as Al Ain Zoo in 1968 by the late Sheikh Zayed bin Sultan Al Nahyan, the Al Ain Wildlife Park & Resort is a multi-faceted development designed around wildlife to create an outstanding sustainable leisure and learning destination aimed at bringing people in touch with nature. The Al Ain Wildlife Park & Resort will include more than 900 hectares of land and is currently home to 4,300 animals, 30% of which are considered to be endangered. Following the principles established in the Abu Dhabi 2030 Urban Framework Plan, the Al Ain Wildlife Park & Resort will become a model for cultural and ecological sustainability, conservation and education.
The natural wildlife of the park and educational centres, in addition to the themed desert safaris, and a world leading arid land botanic gardens and plant collection, will provide both a centre of learning excellence and a leisure destination. As part of the transformation into a wildlife resort, significant development is currently being undertaken to set the standards globally for conservation efforts. Construction of the Al Ain Wildlife Park & Resort (AWPR) will be completed in phases between 2011 and 2015.
For more information on AWPR, please visit the website: www.awpr.ae
For more information, please contact:
Nancy D’Souza
Hill & Knowlton
Tel: +971 4 3344930
Nancy.dsouza@hillandknowlton.com
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